Brand creator Yeezy sparked controversy after his Paris show, targeting Gabriella Karefa-Johnson who was outraged by the “White Lives Matter” slogan stuck on her brand’s t-shirts.
A new scandal is added to Kanye West’s list. After the surprise show of his brand Yeezy on October 3, the 45-year-old rapper violently assaulted the journalist and stylist of rowing Gabriella Karefa-Johnson on her Instagram account. During Paris Fashion Week, she presented as a stylist her new Yeezy Season 9 collection, her first from 2020. The show, announced the day before, had 50 guests, including the American publisher. On the podium, a T-shirt on which it is plastered “White Lives Matter ”, a direct reference to the white nationalist protest movement in the United States, shocks Gabriella Karefa-Johnson, known for her commitment to the cause of blacks.
“There is no art here”
Very committed to civil rights and the first black woman to orchestrate a cover for the magazine rowing, the one who introduces herself as the magazine’s global editor expressed her dismay on Instagram. First at the time of the show, with a video of a model wearing the t-shirt, then by sharing screenshots, from a conversation with her friend. The reporter explains her disagreement with the creator: “Try to illustrate a dystopian world in which white could become extinct, or at least be in danger enough to require a defense”, before adding that this behavior is “offensive, violent and dangerous” and that“there is no art through this “. Following this reaction, the founder of Yeezy waged a guerrilla war on his social networks.
First, Kanye West publishes a series of photos of the young woman, in which she criticizes her style of clothing. He says “Anna Wintour hates her boots” and decrees the illegitimacy of the publisher: “You’re not a fashionable person”. A few hours later, the tirade is canceled. The only relic on his profile: a screenshot of the messages of the designer Mowalola Ogunlesi, with whom the 45-year-old producer has collaborated in the past. She explains that she shouldn’t insult the reporter but rather start a conversation.
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It takes nothing more in the fashion sphere to catch the rapper. In a comment left under Kanye West’s post, model Gigi Hadid goes to Gabriella Karefa-Johnson’s defense in a comment that ended with “you’re a bully and a joke.” She is followed by Hailey Bieber, the magazine team rowing who found comments from Ye and other members of the fashion industry, who are also showing their support through multiple posts, “unacceptable”.
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Since then, Kanye West has spoken again, announcing that a peaceful meeting with “his sister”, Gabriella Karefa-Johnson, was organized on October 4th. For her part, the publisher has posted thanks for this wave of support. A visibly subsided controversy, which marks too much error for the creator?