The EU wants to explore the full potential of the video game industry

The European Union may soon implement a long-term strategy to strengthen the video game ecosystem. In addition to creating jobs, the Old Continent hopes to accentuate its ” soft power relaunching a sector with immense potential.

A huge under-exploited cultural sector in Europe

This decision is based on an observation: the video game is the only creative sector that has experienced a growth in its turnover during the Covid-19 crisis. In 2020, video games generated a gigantic sum of $ 139.9 billion. According to the EU, one in two Europeans plays video games, while the industry is estimated at 23.3 million on the continent.

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The European Commission for Culture and Education (CULT) argues that, despite these facts, the sector does not benefit from a dedicated strategy at European level, whether to protect intellectual property, channel investments or promote know-how. In 2022, the Creative Europe program allocated € 6 million to finance video game productions, but CULT said this was insufficient. The Commission therefore unanimously adopted a resolution and will propose a vote aimed at developing a long-term strategy for video games. Parliament is expected to vote on this issue at a session on 9 and 10 November next.

Video games today represent a huge cultural sector, which combines art, technology and interaction. They have great potential in terms of economics, soft power, education and intergenerational connection “, Declared Laurence Farreng, French deputy within the CULT.

A person is playing Nintendo Switch.

One in two Europeans consider themselves a player. Photography: Erik Mclean / Unsplash

What does CULT want to implement?

In its resolution, the Commission asks parliamentarians to allow an increase in the number of European video game productions and to strengthen national support for local developers through derogations from European state aid rules.

It also wants to create a European Video Game Observatory to provide decision makers and stakeholders with harmonized data and recommendations to develop the sector. It also wants to create an archive to preserve Europe’s most culturally significant video games and ensure their playability in the future, or to use games and e-sports in education, ” as a way to develop digital literacy, soft skills and creative thinking, making teachers aware of this valuable educational tool “.

A safe sector in a difficult economic context

Implementing such measures would strengthen a sector with immense potential for growth and innovation and create new opportunities for industry players in Europe. If there are giants of the sector in the Old Continent, such as Ubisoft, it must be recognized that the largest studios are American or Asian.

In addition to encouraging developers to stay in Europe, they could also get financial help to carry out their creative projects. Although the current economic situation is more than delicate, the EU appears to be targeting very promising sectors that were not necessarily taken seriously before.

Recall that the video game industry could weigh 300 billion dollars by 2030.

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