Raf Simons announces the end of his brand without giving explanations

Designer Raf Simons salutes at the end of his Spring-Summer 2020 menswear show. (Paris, June 19, 2019.) Getty Images

The decision announced on Instagram raises questions about the future of the designer who founded his label 27 years ago, and has been artistic director of Prada since April 2020 alongside Miuccia Prada.

The announcement is in the image of his creations: all in minimalism. “The Spring-Summer 2023 collection marks the conclusion of an extraordinary 27-year journey and the last season of the Raf Simons fashion brand”: it is through these few lines published in a post on Instagram on Monday 21 November that the 54-year-old Belgian has announced that it is closing its eponymous label, dedicated to menswear. On this account, which has 1.1 million followers, all other posts have been deleted. The Antwerp designer thanks his team, his collaborators, as well as his “fans”. That’s all: the team has announced that this post will be the only official communication of the brand.

On video, Raf Simons, the culture of purity

A new chapter?

An enigmatic communication and speculation that they are doing well. In particular on the future of the Belgian designer within the Prada brand, of which he has been artistic director since April 2020 alongside Miuccia Prada, the high priestess of Italian fashion who has completely reinvented and distorted the image of the bourgeois at home. the year 2000. If it’s really about an equal sharing of power between these two big established names in fashion, the organization is unprecedented. And the announcement now revives rumors of a possible retirement of the 73-year-old designer, of which Raf Simons would be the potential successor.

Before Prada, Raf Simons collaborated with Jil Sander, Dior – after the departure of John Galliano – then Calvin Klein. During his three years as artistic director of the French fashion house, from 2012 to 2015, the Belgian designer signed up to six collections a year. A heavy pace that got the better of his motivation. “I had all the technical means to be successful, but I needed more time between collections to find inspiration, he admitted later. I’m not the type who likes to do things quickly, ideas have to mature. The reasons, perhaps, for this new decision.

Leave a Reply

Your email address will not be published. Required fields are marked *