The Primark brand is currently the focus of much discussion on social networks. In fact, one customer filmed the store shelves located in Strasbourg. Shocking images according to Internet users of the accumulation of clothes thrown on the ground. Shot on October 3, the clip was heavily shared on Twitter for several days.
Primark is living in great success in France for several years now. During some store openings, in particular in Bordeaux, up to 2,000 people waited in line for D-Day Thousands of consumers have voted for this Irish brand, which offers very low prices. The distributor entered the top 25 major brandsshowing purchases equivalent to those of La Redoute, according to a study by Kantar Worldpanel.
Primark, a successful brand in France
The video of the young woman, taken at shop close-up of Strasbourg, however, does not help to give a good image of the place. In fact, the stacks of messy clothes they are impressive. Our colleagues from Actu Strasbourg went there a few days after discovering the clip. On site, two students shared their opinion on the images with them.
” Have you seen the video? they asked each other. “ I had never seen it “Answered one of the two women. Even if she did I haven’t been to a lot of Primark different ”, The video has it arrested our colleagues from the Grand Est report. The reactions are also numerous on the Internet. Many of them also express theirs employee support that the department in question will have to store. ” Look good how people are stupid “, We hear in the clip.
@ inconnue_mtz57 #primark #manquededucation # TeamCentury12 #strasbourg #duo #pourtoii #viral #fyp # 57 #grandest #fypviral シ ♬ Pagherai – Loufitlove
Images that have provoked the indignation of Internet users
On 7 October, Attu Strasbourg reported that all the shelves had been put in order. More than ten employees were engaged in this task when the reporters visited the site. A Primark spokesperson he also shared a reaction to this video with our colleagues. First she insisted on apologizing to the brand’s customers. ” The images shown are not not up to our standards “, she added.
A Primark spokesperson revealed the reason for the mess
” The customer experience is one of our obsessions […]our teams usually go to great lengths to keep the racks in good condition “, has continued. After asking the shop manager for information, she explained to Attu Strasbourg that the shop was ” Victim of his own success “Indeed, there has been a large influx from Germany, where October 3 is a public holiday. The plant would have been surprised by a increased very occasional activity “.
However, customers are not hindered in their purchases if they are found confronted with the disorder. ” No wonder everything is not in order, I don’t mind, it is cheap “, Shared a client with our colleagues. The fast fashion brand is sometimes criticized mainly due to his lack of involvement in the respect the environment. The critics who pushed her to ” make all clothes from recycled materials or from more sustainable sources “, or even to” halving carbon emissions along the entire value chain by 2030.