Elon Musk continues his insane purge on Twitter

Is Twitter living out its last days? The question is spreading effervescently on the social network launched in 2006 by Jack Dorsey. On Nov. 17, hundreds of employees rejected an ultimatum set by their new boss Elon Musk: agree to ” work long hours at high intensity(minimum forty hours per week) to build the “Twitter 2.0or leave. In the process, hundreds of them announced their departures, while the group decided on Thursday to close its California office until Monday.

Also Read – Can Twitter Really Go Away?

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Taken over by the founder of Tesla and SpaceX on October 28 for 44 billion dollars after months of hesitation and stock market turbulence, the network with 245 million users is sinking into crisis. In three weeks, Elon Musk had already reduced his workforce from 7,500 to 3,750 employees.

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A radical but dangerous approach

Use the method of moaning and calling[des pleurs et des cris]“, deciphers David Gurlé, founder of the Symphony company and connoisseur of Silicon Valley, where he worked for twenty years.He doesn’t take gloves because he estimates that “20% of employees do 80% of the work and they are the ones they want to keep“. A radical but dangerous approach.

An inside source revealed on Friday that three-quarters of the workforce may have decided to leave. Only a thousand employees would then remain in office. The recent departures particularly concern the technical teams, developers, moderators and engineers who hold key positions in the operation and stability of the platform, including Yoel Roth, the head of information security.

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For David Gurlé, this strategy is “very risky“:”I have no doubt those who remain can make Twitter work, but will they be able to implement the vision Musk has for the future?»

Read also – Freedom of expression on Twitter: why Elon Musk’s room for maneuver is limited

The principal concerned does not seem concerned. “The best remainhe tweeted on Thursday night. The 51-year-old billionaire, however, has experienced the work of “high intensity» which he expects from his employees today. Then the head of Tesla, he assured in August 2018 that he worked one hundred and twenty hours a week, until he burned out.

However, many advertisers (General Motors, Carlsberg, Balenciaga, etc.) have suspended their investments.

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