The price increase spares no consumer product, not even toilet paper. Its prices have risen sharply in recent months, even at discount stores.
Will the toilet paper roll soon become a luxury item? Inflation has spared no everyday product for several months, and toilet paper is no exception. It is also one of the consumer products that have increased the most. Last May, the price was already up 7% year-on-year according to NielsenIQ.
Result: toilet paper rolls are sold at a high price, ranging between €4 and €6 for twelve rolls of major brands (Lotus, Clover). Private label brands are also affected by this price increase with prices generally between €2 and €3:
> €2.39 White mimosa *12 (E.Leclerc)
> €2.78 Classic white label *12 (Intermarché)
> €2.85 Auchan pink 2 layers *6 (Auchan)
So much for basic toilet paper. If you opt for a three-ply or ultra-soft range, the private label price can approach or even exceed €4.
Are discount brands escaping the rise? Don’t be at the end of your rope: well no. At Action, pure soft pink 2-ply toilet paper sold in twelve rolls costs 2.59 euros.
Rising paper pulp
So how do you explain this sharp increase in prices? Recently interviewed by the magazine 60 million consumers, the general delegate of the French Union of the cardboard, paper and cellulose industries, Paul-Antoine Lacour, explained that “the cost of pulp has increased by 50% in one year”. This paper pulp circulates mainly by sea and has been affected by the increase in oil prices. And to make matters worse, the paper industry consumes a lot of gas and electricity.
Paper, transport, energy: everything is exploding
Variable manufacturing costs of manufacturers (feedstock, energy, transportation) increased by 51% in Q3 2022 compared to 2020. “Raw material and energy cost increases today are dramatic, unprecedented, and the bullish phenomenon continues”, explains the Hygiene group to La Dépêche, which is the professional union of manufacturers of hygiene and cleaning articles.
Several hygiene products have had an impact
This cost inflation isn’t just about toilet paper. Paper towels, feminine hygiene, baby diapers, incontinence products…all of these products are also affected.