“I have no sympathy for you Hanouna.” It was on his YouTube channel, this Thursday November 17, that Jean-Luc Mélenchon reacted to the Louis Boyard-Cyril Hanouna affair. It began on Thursday 10 November, when the young LFI deputy accused the boss of the C8, Vincent Bolloré, of having “Cameroon deforested” and be part of it “the five richest people [qui] impoverish France and impoverish Africa”on the set of Don’t touch My TV. Cyril Hanouna has therefore taken up the defense of what he considers to be “his older brother” going so far as to profusely insult Louis Boyard, the show’s former columnist.
The LFI leader took the opportunity to explain that if the rebels go to the sets of C8, he is alone “bring [leur] speech” : “You spent 52% of the time on the far right. So when we come to you, we know that we are breaking into a platform favorable to the far right”He added.
Cyril Hanouna responded the next day on his set, explaining that Jean-Luc Mélenchon was one of the most invited political figures on his shows, with five appearances against two for Eric Zemmour for example. And add that “C8 was not subject to any pluralism-related sanctions in 2022”.
Without comment, a table summarizing the “speak time TPMP extension» from January 1 to November 10, 2022 is also displayed on the screen. We learn that Renaissance and La France insoumise, with 23.72 and 18.99% respectively, would be the movements with the most speaking time on the show, just ahead of National Rally (18.06%) and well ahead of Reconquest ( 11.55%). For a total of the far-right block of just over 30% if we add Les Patriotes.
So where does the figure proposed by Jean-Luc Mélenchon come from? The speaking time quoted by the former candidate seems to correspond to that calculated by Claire Sécail, a CNRS researcher particularly interested in the history of the media and more particularly in television.
In a study of the pre-election campaign (September to December 2021), the researcher noted a striking overrepresentation of Eric Zemmour’s allotted speaking time in TPMP’s political airtime. As detailed Publication in February, the airtime devoted to the far-right candidate alone was nearly as high as that of the ten other presumptive candidates combined.
Carrying out, this time, an analysis by political bloc, the far right also came out on top (53%), closely followed by the government majority (less than a quarter). The left and the right “classic” they found themselves, for their part, marginalized, dividing up the remaining airtime.
First of all, it should be noted that the way Mélenchon presents the figure can be confusing: the figure of 53% (and not 52%) corresponds to the proportion of far-right discourse on Cyril Hanouna’s political broadcast show, i.e. i segments in which politicians affiliated with candidates are featured or mentioned, and not on total airtime.
“Smooth” talk times.
In a more recent study, this time focusing on the campaign itself (period January 1 to April 22, 2022), Claire Sécail noted “a strong and persistent imbalance in treatment among the 2022 presidential candidates”, and that the show had “widely favored far-right candidates and always in particular Eric Zemmour”.
This remarkable difference of about 20% remains between the figures calculated by Claire Sécail and those given on the air by TPMP extension. Contacted by CheckNewsthe researcher immediately indicates the period chosen by the program: “It is quite strange that they take January-November 2022 as the reference period, since it does not correspond to the election period at all. In my studies, I was interested in the pre-election period, then in the electoral period.
Taking a period that goes well beyond the election, TPMP extension he was thus able to “smooth” the speaking times, since one can, for example, legitimately imagine that the seat granted to Eric Zemmour was significantly diminished by his electoral failures in the presidential and legislative elections.
“I do not know how TPMP extension calculated these stats, but it’s probably taken from the stats the channel is supposed to send to Arcom [chargée de veiller au respect du pluralisme des chaînes de TV, ndlr]continues the researcher. I don’t have exactly the same methodology Arcom asks for (because I include segments of political parody, for example) but my figures are generally pretty close.
“LFI’s word is often counted on issues put on the agenda by the extreme right”
The researcher notes this in passing “if Cyril Hanouna has his data for all of 2022, that means he could give it from January to April, for the campaign,” but “who doesn’t” as this would reveal the over-representation of some candidates. The conductor of C8 had already done so by publishing the results of the researcher’s first study. He then presented the data on LFI’s speaking time for the month of January alone, not very representative because they were “inflated” by a special program with Jean-Luc Mélenchon.
Also, the researcher notes that “this painting is only very moderately useful in Hanouna” as the far right remains the most represented bloc on its show, even for longer than elections alone. This could explain why the presenter did not comment on the matter and preferred to focus on the ranking of the show’s political guests.
Beyond this quantitative approach, the CNRS researcher insists on the qualitative aspect of her study, demonstrating that the tone of the organized debates was more favorable to some candidates, in particular Eric Zemmour.
“In the case of Reconquête, we were often in a performance log and the set treated its themes favorably. Conversely, LFI’s voice is often discounted on topics put on the agenda by the far right. Or when rebellious personalities are involved in a dispute. Their word is therefore purely defensive. For Marine Le Pen it was a little different: quantitatively it was not very present, but the speech was generally very favourable, in terms of standardization. And for the researcher, the mood hasn’t necessarily changed since: “We reviewed it recently, with Jordan Bardella being greeted in a great atmosphere following his election as head of the RN.”
Contacted, the Canal + group has not yet responded to our request.