Il we need to reduce our CO production2 and other greenhouse gases. There are many ways, solutions, but they are often embryonic. How come ?
For a century we have been immersed in the discourse of capital, production and consumption. The state also seems dependent on growth: if production decreases, tax revenues decrease, and therefore limit resources for hospitals or renewable energy. Economic analyzes give the impression that everything must be taken as a whole: either financialized capitalism as it is, or a return to nature with a noticeable loss of well-being (the “Amish model”as Emmanuel Macron said).
However, the service provided by the village plumber has nothing to do, in terms of the economic model, with the production of a smartphone in China. We stand still, we do little advertising, we satisfy a need; the other goes around the world, is based on advertising and does not respond precisely to a need but to a desire.
The red flag of unemployment
To combat the greenhouse effect it is possible to evolve – no non-recyclable products, no transport of food over long distances, few air flights, little meat – but also improve the existing: isolating the house, for example.
But there is a “but”: if we choose this direction, advertising professionals, carriers and others will wave the red flag of unemployment and lower growth …
Which leads to the exacerbation of rampant production, transport, advertising, etc. it is global competition. If we want to reduce our impact, we could simply imagine consuming four times fewer products (excluding food of course).
How ? By making and buying products that last four times longer. In the current model, this is impossible, every company has to fight to do better, place and sell more products. Business leaders themselves complain about this need to increase productivity, but at the same time they are happy if they win …
However, it is possible to imagine companies producing anything you want outside of this unbridled competition diktat. How ? Stopping the engine of this madness: finance and the search for the most profitable investments possible. The 15% to 20% yield demanded by the markets is a heresy. We must therefore do without the stock market and toxic financial markets.
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